Theme Park and
Attractions Advisor
Attractions Industry Support
I have extensive experience in the Attractions Industry. I was CEO of Rainbow’s End Theme Park in Auckland, New Zealand for a 10-year period from 2007 to 2017 after being promoted from Operations Manager, a position I held for 5 years.
During this period Rainbow’s End achieved significant growth in attendance and profitability with attendance growing by 42% over this period. I was responsible for overseeing many exciting projects, including:
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The development and implementation of a 5-year strategic plan for the park
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A change of ownership of the company
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The addition of new rides, attractions and park developments
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A full rebranding of the park
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A new marketing approach and strategy
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The development of a comprehensive health and safety management system
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The fostering of a positive and inclusive customer/safety focused culture